The Polysyllabic Fly Rod

I fish with a fly rod. In simpler time a fly rod could be described with one or two syllable words. Words that defined and dignified the function of a fly rod. What you could expect from the fly rod.

Now every time I read a fly fishing catalogs description of a fly rod I need a dictionary.

(Ship high in transit) what happened. I know, we’re of a group of sophisticated consumers and we certainly know what and how to interpret:

“Proprietary Multi-Modulus Performance”

in terms of our fishing needs. Don’t we?

What ever it means!

I propose a 3-word phrase “polysyllabic density function” based on the “Systematic Buzz Phrase Projector” (a concept devised by Phillip Broughton)

But let me be clear, I don’t denounce the commodification and the corporatization of explanatorily creative phraseology. After all I think it is symptomatic of the present consumerist-opportunistic climate, which arguably succumbs to its own form of anti-reductionism.

But I will denounce a fly rod defined with “Robust Efficient Presentation” what ever that means.

So with that said, any 3-word phrase used to describe a fly rods properties that has more then 8 syllables I look at with suspicion. (4 words 15+ syllables and I pass out)

“Unmatched Technological Performance”

11 syllables “Suspect”……………………..?

Although, it seems absurd there is an element of truth to this rant. Perusal of any of the top fly rod manufactures brochures will revel a string of catch phrases that would give even a PH. D a headache.

Tight Lines till next time.